Madrid concentrates about ten easily accessible shops – from Casa Hernanz to Souvenirs Madrid Plaza Mayor – mostly open between 9:30 AM and 9:00 PM; they represent the most reliable addresses to find a handcrafted range, an official Real jersey, or violet sweets without wasting time.
Where to buy the iconic souvenirs of Madrid? (addresses & opening hours)
The following shops cover all the classics: crafts, fashion, gastronomy, and football. Located in the expanded center, they are all reachable on foot or by metro within 15 minutes.
| 🏬 Shop | 📍 Address | ⏰ Opening hours | ⭐ Specialties |
|---|---|---|---|
| La Violeta | Plaza de Canalejas 6 | 10:00 AM–8:30 PM | Violet candies 💜 |
| Casa Hernanz | C/ Toledo 18 | 9:00 AM–8:00 PM (Sat. 2 PM) | Espadrilles & ropes 👡 |
| Real Madrid Official Store | Av. Concha Espina 1 | 10:00 AM–8:00 PM | Jerseys, balls, mini trophies ⚽ |
| Curiosite Madrid | C/ Corredera Alta de San Pablo 28 | 11:00 AM–9:00 PM | Unusual items 🤖 |
| El Arco Artesanía | C/ de la Sal 2 | 10:00 AM–9:00 PM | Ceramics & fans 🎨 |
| Madrid al Cubo | C/ Cruz 35 | 11:00 AM–8:00 PM | Madrid design 🖼️ |
| Souvenirs Madrid Plaza Mayor | Plaza Mayor 27 | 9:30 AM–9:30 PM | Magnets, mugs, t-shirts 🛍️ |
| Casa de Diego | Puerta del Sol 12 | 9:30 AM–8:00 PM | Fans, parasols 🌂 |
| Mercado de San Miguel souvenirs | Plaza San Miguel s/n | 10:00 AM–12:00 AM | Tapas pack & olive oil 🥘 |
| Do Design Madrid | C/ Fernando VI 13 | 11:00 AM–8:00 PM | Slow fashion & decor 🪡 |
- 🛒 Timing tip: arrive before 11:00 AM to avoid groups and enjoy the sellers.
- 🚇 Single station: Sol serves Casa de Diego, La Violeta, and Souvenirs Madrid Plaza Mayor within 2 minutes’ walk.
- 💳 Payment: all accept Apple Pay; cash remains useful for markets.
Gourmet markets and edible gifts 😋
The flavors of Madrid travel better than you might think: vacuum-packed Iberico ham keeps for 90 days; a botella of Rioja withstands the plane, and violet candies melt hearts.
Top 5 delicacies to bring back
- 🍖 Jamón Ibérico Bellota – Julián Becerro stand (Mercado Jamón Ibérico, C/ Mayor 80).
- 🥘 Saffron from La Mancha – 1 g jars at 8 € at El Arco Artesanía.
- 🍷 Rioja Crianza wine – Bodega Santa Cecilia, C/ Blasco de Garay 74.
- 🥂 Strawberry tree liqueur – tasting at the Plaza Mayor kiosk (Sat. 12 PM).
- 💜 La Violeta candies – retro metal boxes (€5–25).
For travelers in a hurry, several shops pre-pack products under insulated film; check at the entrance thanks to the “Ready to Fly ✈️” sticker.
| 🥡 Product | 💰 Average price | ⏳ Shelf life | 🚫 Customs |
|---|---|---|---|
| Jamón Iberico 100 g | 12 € | 90 days | None 🇪🇺 |
| Olive oil 250 ml | 7 € | 18 months | Bottle ≤1 L |
| Rioja wine 75 cl | 11 € | 5 years | 2 L/person |
| Strawberry tree liqueur 20 cl | 9 € | Unlimited | Spirits |
| Violet candies 150 g | 4 € | 2 years | None |
Crafts, design, and local fashion 🎨
To combine elegance and authenticity, two streets stand out: calle Fernando VI and calle Toledo. They host century-old shops like Casa Hernanz as well as contemporary concept stores such as Do Design Madrid.
3 items that always hit the mark
- 🎭 Hand-painted fan – €15; signed Casa de Diego.
- 👜 Tote “Madrid al Cubo” – €12; red & white graphic design.
- 🕯️ Curiosite Madrid designer candle – “Gran Vía” scent €18.
Need more inspiration? The guide “Authentic Catalan souvenirs in Barcelona” offers useful parallels to compare prices and the quality of Spanish workshops.
| 👗 Neighborhood | 🛍️ Flagship shop | 💡 Gift idea | 🎯 Budget |
|---|---|---|---|
| Salesas | Do Design Madrid | Marbled ceramic cup | €20 |
| Malasaña | Curiosite Madrid | Retro poster “Metro ’67” | €14 |
| Centro | El Arco Artesanía | Talavera bowl | €25 |
Practical tips for relaxed shopping in 2025 📝
Each year, over 12 million visitors stroll through the capital; applying these tips avoids disappointments.
Checklist before opening your wallet
- 💶 Set a daily spending limit via your banking app.
- 📦 Slip an empty tote bag into your suitcase to protect porcelain.
- 📱 Activate the Ubigi eSIM to compare rates in real time.
- 🤝 Politely bargain at the El Rastro market; aiming for –10% is realistic.
- 🔗 Take advantage of the multi-store shopping pass if you stay several days.
For bulky gifts, most shops offer an international shipping service (envío internacional) starting at €25; ask for the 📋 table below before deciding.
| 📦 Weight | 🌍 EU | 🌎 Outside EU | ✈️ Average delivery time |
|---|---|---|---|
| <2 kg | €18 | €30 | 4–6 days |
| 2–5 kg | €25 | €45 | 6–8 days |
| >5 kg | €38 | €60 | 8–12 days |
Which is the oldest store for fans in Madrid?
Casa de Diego, founded in 1858 at Puerta del Sol 12, remains the reference for handcrafted fans; it is open every day except Sunday from 9:30 AM to 8:00 PM.
Can Iberian ham be brought on a plane?
Yes, if it is vacuum-packed and placed in checked luggage. The quantity is unrestricted within the EU, limited to 2 kg outside the EU.
Where to find an official jersey without overpaying?
The Real Madrid Official Store charges the same catalog price as online (currently €99 for the 2025 home version) and offers on-site printing in 10 minutes.
A recommended Madrid market on Sundays?
El Rastro livens the streets of La Latina from 9 AM to 3 PM; you can find bullfighting posters, vinyl records, and small vintage furniture for cash only.
How to benefit from tax refund for purchases above €90?
Request the Tax Free form at checkout; scan it at the Barajas airport terminals before boarding to get up to 15% back on your credit card.
