Fans looking for an official Indy 500 souvenir will find everything they need right on the track: ten permanent or temporary shops spread between Pagoda Plaza and the iconic Brick Yard line, open year-round or concentrated in May.
Main souvenir shops at the Indianapolis Motor Speedway 📍
Here is the identity card of the most sought-after sales points, sorted by location, exact address, and 2025 opening hours:
| 🏪 Shop | On-track address | Hours (Mar-Oct.) | Featured items 🎁 |
|---|---|---|---|
| IMS Museum Gift Shop | 4750 W 16th St, Speedway, IN 46222 | 09 am-5 pm | Die-cast 1:18, official books |
| Pagoda Plaza Souvenirs | Pagoda Plaza, between the Pagoda Tower and Victory Circle | 10 am-6 pm | Limited-edition T-shirts, pins ✨ |
| Brickyard Authentics | Gate 1 Plaza, 4790 W 16th St | 10 am-5 pm | Numbered “Yard of Bricks” bricks |
| Indy 500 Shop | Level 2 of Grandstand E, Turn 1 | 10 am-6 pm | 2025 driver caps 🧢 |
| Yard of Bricks Store | Brasilia Row, finish line | 09 am-5 pm | Framed finish photos |
| Gasoline Alley Goods | Behind the pits, Garage Area | 11 am-7 pm | Vintage 1960-1990 posters |
| Turn 1 Team Store | NW Vista grandstand sector | 09 am-5 pm | Pit-crew jerseys 🔥 |
| Racing Legends Boutique | Hall of Champions, IMS Museum | 10 am-4 pm | Framed autographs |
| Victory Lane Memorabilia | VIP Lounge, Pagoda level 4 | By reservation | Used single-seater parts |
| Speedway Collectibles | Main Street, 400 m south of the track (1434 Main St) | 10 am-6 pm | Indy 500 posters 1911-2024 |
- 🏆 Free access to most shops outside race weekends
- 📦 International shipping service offered by Brickyard Authentics and Yard of Bricks Store
- ♿ Wide aisles & elevators available around the Pagoda for accessibility
Gates open at 6:00 am on Indy 500 Sunday; the shortest queue is at the back of the Turn 1 Team Store, while the Pagoda Plaza Souvenirs attracts the main crowd after the morning concert.
- ⏰ Arrive before 8:00 am to avoid a 30-minute wait
- 🔄 Use the pedestrian bridge to get from the museum to Gasoline Alley in 5 minutes
- 💳 Contactless payment accepted up to $75 everywhere
What can you buy? The Indy 500 items that sell out fastest 🛒
Each shop has its specialty, ideal for bringing back a different item on each visit, similar to the ideas presented for Costa Rica or Rome.
- 🏁 1:2 miniature helmets (Indy 500 Shop): limited edition of 500 units.
- 🧑🚀 2025 holographic T-shirt (Pagoda Plaza): moving logo thanks to lenticular ink.
- 🔧 Wheel nut signed by the 2024 winner (Victory Lane Memorabilia).
- 📖 Historical guide of the centenary, hardcover edition (IMS Museum Gift Shop).
- 🧱 Certified authentic “Brick”, finish line section (Brickyard Authentics).
Metal or glass items are packed in shock-barrier crates, a service often missing in other tourist shops like the Occitan shops.
Buying strategy for collectors 🎯
A fictional collector, “Markus,” follows this plan:
- Book his numbered bricks online via Brickyard Authentics for a 9:00 am pickup.
- Stop by Gasoline Alley Goods before noon, when mechanics sign car parts.
- Finish at Racing Legends Boutique, where autograph sessions rotate every two hours.
Practical tips to optimize your shopping on the big day 🚦
Unlike certain destinations like the ramparts of Mont-Saint-Michel, the Indianapolis Motor Speedway enforces strict bag checks.
- 🎒 Clear bag mandatory, max 12″ × 6″ × 12″.
- 🌡️ Refills of drinks >600 ml refused; better buy your IMS bottle and fill it at free fountains.
- 🚌 Free shuttle “Main Street Shuttle” every 15 minutes to Speedway Collectibles.
- 📲 “IMS 2025” app: it notifies every flash promo, like 20% off “Snake Pit” branded polos.
Budget & payment methods 💵
Plan between $35 and $120 per collector item. The passenger euro benefits from a stable rate; some visitors use the method seen in our cheap Spain souvenirs guide: pay with a multi-currency card to avoid 3% fees.
Order online or after the race 📦
After the checkered flag, the official site shop.ims.com restocks 24 hours later. Reservations are useful for those who, like fans of the Nürburgring, don’t want to travel with bulky packages.
- 🚚 FedEx delivery within 5 days for Europe.
- 🎁 “Collector” wrapping offered for purchases over $150.
- 🖥️ “Video signature” option: the driver films the dedication, sent by e-mail.
Main Street pop-up stores 🛍️
Between April and May, Speedway’s main street transforms, much like Barcelona’s Rambla. Pop-ups offer exclusive collaborations:
- Collab Speedway Collectibles × Local Artist: limited screen prints of 150 units.
- Stand Turn 1 Team Store: embroidered patches “500 Miles Club 2025.”
Frequently asked questions about the Indianapolis Motor Speedway souvenir shops
Can we access the shops without a race ticket?
Yes, outside major events, the stores located in the museum and Gate 1 Plaza are open to the public for free.
Are the authentic “Yard of Bricks” bricks numbered?
Each brick sold at Brickyard Authentics has an authenticity hologram and a unique registered number.
Are there discounts for IMS Kids Club members?
Registered children receive 10% off plush toys, caps, and mini-cars at Pagoda Plaza Souvenirs.
What is the most sought-after item on race day?
The winning miniature helmet, produced in 500 units, often sells out before 11 am.
Can I have an item signed that I bought on-site?
Yes, free autograph sessions take place daily at 2 pm in front of the IMS Museum Gift Shop, limited to two items per person.
