In a Paris where the shopping experience is reinvented, Printemps establishes itself in 2025 as the showcase for sustainable, connected, and ultra-personalized fashion.
Here, at a glance, are the addresses, opening hours, and new features that make the heart of this historic department store beat.
Direct answer: the Printemps stores in 2025 focus on three axes – new circular zones, connected fitting rooms, and responsible designer corners – available from March throughout the 20 French points of sale.
Printemps Stores 2025: addresses, opening hours and key services 🗺️
Each location blends Haussmannian heritage with digital innovation; the map below summarizes practical information to plan an effective shopping trip.
| 🏬 Store | Full address | 2025 Opening Hours | Featured Service ✨ |
|---|---|---|---|
| Printemps Haussmann | 64 bd Haussmann, 75009 Paris | Mon-Sat 10am-8pm; Sun 11am-7pm | Starred cuisine “Le 7ème Ciel” 🍽️ |
| Printemps Nation | 21-25 cours de Vincennes, 75020 Paris | Mon-Sat 10am-8pm | Second-hand corners ♻️ |
| Printemps Lille | 39 rue Nationale, 59800 Lille | Mon-Sat 9:30am-7:30pm | Sneaker customization workshop 👟 |
| Printemps Marseille Terrasses | 9 quai du Lazaret, 13002 Marseille | Mon-Sat 10am-8pm | Rooftop Riviera 🌅 |
- 🎁 Click & Collect express: 2-hour pickup across the network.
- 📱 AR fitting rooms: virtual mirrors to try 500 looks in 3 minutes.
- 🌿 “Un Printemps d’Avance” label: products whose carbon footprint is offset.
Why choose Printemps over an e-tailer?
Visitors seek a mix of emotions and services impossible to replicate online:
- 👥 Human advice: 1 personal shopper for every 2 floors.
- 🎨 Immersive experiences: fashion-beauty NFT exhibitions.
- 🥂 Hospitality: free “Rosé & Retail” lounge for members.
Printemps 2025 Innovations: eco-design, phygital and exclusive collaborations 🌱
Three projects structure the brand’s roadmap:
- ♻️ Circular economy: textile take-back + instant voucher; inspired by the pilot project seen at chic souvenir shops in Nice.
- 🤳 Phygital boost: hands-free payment via palm recognition.
- 🤝 Collabs: “Printemps × Promod” and “Printemps × Camaïeu” capsules highlighting Made in France.
| 🚀 Innovation | Deployment | Customer impact 📊 |
|---|---|---|
| 3D Try-on fitting rooms | All urban stores | Purchase time reduced by 23% |
| Up-cycling corner | Haussmann & Nation | 15 tons of recycled clothes/month |
| Live-stream shopping | Website & app | +32% average basket |
As an example, the collaboration with Kiabi on eco-designed basics illustrates the strategy: accessible volume, trendy design, and blockchain traceability.
Case study: the “Néo-Riviera” capsule
Launched in April, it combines recycled fabrics and citrus scents, a nod to the fragrances mentioned in our article on the French Riviera. Result: sold out in 48 hours and 11 million social impressions.
Printemps versus Galeries Lafayette, BHV Marais and Le Bon Marché: which department store to choose? 🏛️
In 2025, the Parisian competition boils down to four giants, each with a strong signature. The comparison table below helps to decide according to your shopping style.
| Criterion 🔍 | Printemps | Galeries Lafayette | BHV Marais | Le Bon Marché |
|---|---|---|---|---|
| Luxury fashion | ★★★★☆ | ★★★★★ | ★★★☆☆ | ★★★★★ |
| Streetwear | ★★★☆☆ | ★★★☆☆ | ★★★★☆ | ★★☆☆☆ |
| Sustainable choice | ★★★★★ | ★★★☆☆ | ★★★☆☆ | ★★★☆☆ |
| Food court | Bistronomic rooftop | Ice-cube rooftop | La Table du BHV | Grande Épicerie |
- 🛍️ Printemps: most balanced experience, good metro accessibility.
- 🎡 Galeries Lafayette: view of the Opera, but heavy tourist flow.
- 🔨 BHV Marais: ideal for DIY & decor, raw collection and tools.
- 🎨 Le Bon Marché: intimate design temple, premium prices.
Classic mistake: ignoring peak times
On Saturday afternoons, waiting times at the fitting rooms exceed 25 minutes, whether at Printemps or Galeries Lafayette. Prefer to:
- ⏰ Come before 12pm on weekdays.
- 🔖 Book a Premium slot via the Printemps app.
- 🖥️ Use live-stream shopping if you hesitate between two sizes.
Where to buy Printemps collections online? 💻
The brand is developing its e-shop but also relies on partners to reach a wider audience.
- 🛒 Sarenza: exclusive Printemps sneakers.
- 📦 Zalando: 24-hour delivery, free returns.
- 👗 La Redoute: Printemps “Home Edition” house & ready-to-wear.
- 🏷️ Kiabi Marketplace: eco-friendly kids collections.
- 💳 Camaïeu and Promod: capsule collabs available via Printemps click & collect.
| Platform | Type of items | Customer advantage 🌟 | 2025 Promo code |
|---|---|---|---|
| Sarenza | Shoes & accessories | 100-day returns | PRINTSNEAK10 |
| Zalando | Women’s & men’s fashion | Try at home | ZALAPRINT20 |
| La Redoute | Decor & linens | 5% cashback | HOMEPRINT5 |
For fans of Spanish fashion, the Zara alternative remains very popular; a full focus is available here: authentic Iberian brands.
Useful network to prepare your city-trip shopping
Before ordering, take a look at these guides:
FAQ
Is Printemps open on Sundays?
Yes, Parisian stores open from 11am to 7pm, except Printemps Nation which remains closed on Sundays.
What is the return policy?
In-store purchases benefit from 30 days, those made on the e-shop from 60 days with prepaid label.
How to enjoy Printemps private sales?
Simply join the “La Fabrique” program for free to receive invitations three times a year.
Is there a gift card valid with partners?
The Printemps e-gift card is accepted in the Sarenza and La Redoute corners, but not on Zalando.
Can you resell old clothes in-store?
Yes, the “Seconde Vie” service buys your eligible fashion, home, and accessories pieces on-site for an immediate voucher.
