Promoting the local economy while offering a tangible benefit to employees is the goal of Chèques-cadeaux 79, an initiative supported by the Ville de Niort, the CCI Deux-Sèvres, and local stakeholders. These vouchers allow companies to provide advantageous purchasing power to their employees by directing spending towards local merchants and artisans in the 79 area, thus strengthening the local economic fabric. Supported by the Union commerciale Niort, Niort Agglo, trade associations, and the Réseau Entreprendre Deux-Sèvres, these vouchers represent a win-win strategy that energizes businesses and fosters employee loyalty.
How Chèques-cadeaux 79 work: a lever to stimulate the local economy and reward employees
Chèques-cadeaux 79 are designed to encourage consumption at shops and artisans in the Deux-Sèvres department. Distributed by companies to their employees on special occasions, these vouchers can only be used within a network of partner businesses:
- 🎁 End-of-year holidays, company anniversaries, back-to-school, or family events such as Father’s Day or Mother’s Day
- 📍 Local shops and artisans of the 79, brought together by the Union commerciale Niort and trade associations
- 🔄 Easy reimbursement by the CCI Deux-Sèvres via a slip accompanied by the sealed vouchers
This triangular system not only rewards employees but also ensures a steady commercial flow to local establishments, thereby helping to maintain the commercial attractiveness of the area. It represents a form of responsible gifting that values short supply chains and “made in France.”
Concrete benefits for companies and employees
Offering these gift vouchers allows companies to:
- ✅ Strengthen employee loyalty and motivation through a meaningful gesture
- ✅ Benefit from a partial exemption from social contributions on these advantages
- ✅ Indirectly encourage the local economy and contribute to job creation
For employees, the benefits are twofold:
- 🎉 Additional non-taxable purchasing power
- 🛍️ Freedom of choice among various merchants and artisans in the department
- 🤝 Direct support to the businesses that sustain the region
Key partnerships around Chèques-cadeaux 79: involved stakeholders and networks
The effectiveness of this initiative relies on close collaboration between the various regional actors:
- 🏢 Ville de Niort and the CCI Deux-Sèvres for coordination and promotion
- 🤝 The Office du Commerce et de l’Artisanat and trade associations to integrate a reliable and diverse network
- 🔗 The Réseau Entreprendre Deux-Sèvres to encourage entrepreneurial initiatives and support local businesses
This synergy provides a diverse catalog of acceptance points, ranging from traditional shops to specialized artisans and service providers. Niort Agglo also acts as an interface to reinforce this dynamic throughout the agglomeration.
A strategy to sustain local purchases: examples and feedback
In Nièvre, a similar initiative demonstrated the effectiveness of a closed economic circuit, the Nièvre Achat Plaisir voucher, which can only be used at shops and artisans in the department. This model has:
- 🛒 Created a virtuous loop of local purchasing
- 👥 Attracted new customers to local businesses
- 💼 Maintained jobs and strengthened territorial cohesion
This logic is adapted in the 79 to consolidate the local economy in the face of growing online commerce competition. Businesses in the department are thus encouraged to choose committed partners for these vouchers, ensuring traceability and use aligned with the objectives.
Practical advice for companies and merchants using Chèques-cadeaux 79
To fully benefit from this initiative, it is recommended to:
- 📋 Clearly inform employees about the shops accepting these vouchers in the area
- 🤝 Establish strong partnerships with networks such as the Union commerciale Niort and the Office du Commerce et de l’Artisanat
- 💻 Use the tracking tools provided by the CCI Deux-Sèvres to manage and reimburse vouchers efficiently
Merchants and artisans should also make sure to:
- 🔍 Display payment method visibility in their shop windows
- 📆 Participate in local promotional campaigns to increase store traffic
- 🔄 Train staff in proper voucher management to avoid confusion
To discover tips and best practices around the use of gift cards and vouchers, consult for example advice on activating and effectively using gift cards or explore local gift ideas on suggestions for Father’s Day.
Optimized FAQ to understand Chèques-cadeaux 79
| ❓ Question | 💡 Concise answer |
|---|---|
| Which shops accept Chèques-cadeaux 79? | Local shops, artisans, and service providers partnered with the Ville de Niort, Niort Agglo, and the Union commerciale Niort. |
| Are employees taxed on the value of the vouchers? | No, these vouchers represent a non-taxable benefit within legal limits. |
| How are companies reimbursed? | The CCI Deux-Sèvres ensures reimbursement upon presentation of the vouchers with the return slip, sealed on the back. |
| Can these vouchers be used at multiple stores? | Yes, they are valid within a wide network of local partner stores. |
| How to register to accept the gift vouchers? | Merchants can contact the Office du Commerce et de l’Artisanat or join the Union commerciale Niort to enter the network. |
